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Nikki (left) and I are the founders of Wisdom Supply Co. There's a 23 year age span, and no I am not her mom (frequently asked), though we're family bound by the experience of working to build a purpose driven company that is fueled by our determination to consciously uncouple humans (especially kids) from disposable plastics.
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We hate disappointing a customer, but we welcome every opportunity to improve.
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Until today, we've avoided using the term eco-friendly in our website copy or social media posts because it makes us uncomfortable.
The reason we say kids need to know this math is because the adults are ignoring it.
They're kicking the plastic can down the road.
We've been joking that this is "our new normal". But I (Nikki) stand corrected by a wise friend (yoga teacher), this definitely isn't normal!